Tailored weight-loss plans beat calorie counting in clinical trial

Personalised diet app is found to shift more weight than uniform health guidelines
The study looked at the Zoe app, which tests bacteria then recommends foods at an initial cost of £299
The study looked at the Zoe app, which tests bacteria then recommends foods at an initial cost of £299
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Personalised nutrition plans that do not involve counting calories are an effective way to lose weight and cut the risk of chronic diseases, according to a clinical trial.

A study published in the journal Nature Medicine found that adults following Zoe, a programme that tailors diet recommendations to individual biology, saw significantly greater health benefits than those following “one size fits all” healthy eating guidelines.

Experts said the findings have important implications for tackling the obesity epidemic and long-term illnesses, highlighting the need to move away from “out of date” population guidance that focuses on low-calorie and low-fat food.

Zoe, a firm co-founded by Professor Tim Spector, provides personalised food recommendations via an app based on the results of at-home tests analysing an individual’s gut